The Souls Behind Seoul Rise
About Seoul Rise Entertainment
Founded in 2024, Seoul Rise Entertainment (SRE) is is a pioneering, independent, woman-owned music and entertainment label based in Atlanta, GA, with a mission to redefine industry standards by prioritizing fair pay, ethical treatment, and creative empowerment for artists and staff. Bridging Western and global music markets, particularly the East Asian entertainment industry, Seoul Rise Entertainment is positioned to cultivate cross-cultural collaboration, innovation, and inclusivity in music!
At Seoul Rise Entertainment, we believe music is more than just sound — it’s a universal language with the power to unite, heal, and drive change.
We are committed to creating a supportive and inclusive environment for artists to thrive. By prioritizing artistic freedom, fair representation, and innovative storytelling, we hope to redefine what it means to be a music label in today’s ever-evolving industry.
But our mission goes beyond music. We’re passionate about using our platform to uplift communities, promote mental health awareness, and advocate for sustainability in the arts. Through collaborations, events, and meaningful projects, we strive to make a lasting impact — both on and off the stage.
Join us as we embark on this journey to create music that matters, celebrate diversity, and inspire the next generation of artists and listeners. Together, let’s make waves and leave a positive mark on the world, one song at a time.
Welcome to the Seoul Rise family!
Meet the Team
Rhianna Langwell
CEO and Founder
A passionate entrepreneur, leader, and content creator, Rhianna is dedicated to bridging worlds and connecting people through art, music, and creativity.
Hailing from Tulsa, Oklahoma, Rhianna's journey began in the dynamic e-sports and gaming industry. Her deep respect and passion for the craft led her to expand into Korean music entertainment, not just as a fan, but as an innovator and dreamer.
Today, Rhianna channels her vision, leadership, and commitment to positive impact as the driving force behind Seoul Rise Entertainment. She guides the company through the ever-evolving arts and entertainment landscape with hope, clarity, and kindness.
Ray Lynch
Head A&R Manager
Born and raised in the vibrant heart of Harlem, NY, Ray's 27+ year journey in music is fueled by an unwavering passion for creative excellence. As Head A&R Manager, he leverages his deep experience managing artists, producers, and songwriters to discover and nurture talent.
Ray also leads as President of Tha Connect Management. His keen ear and industry relationships are evidenced by past work with Larry "Precision" Gates, Reginald "Syience" Perry, songwriter Carmen Key, and production team The Kompetition (producers for 070 Shake's "Glitter" EP on Def Jam).
SOOJUNG
Creative Director
Soojung is a diasporic Korean creative director, singer-songwriter, and interdisciplinary artist with a passion for worldbuilding, music, and storytelling. They have worked in music, theatre, and film for over ten years, and deeply believe in the power of collaboration and community.
Soojung’s work explores the dreamscape of inherited sorrows, personal and familial folklores, and hope. In their spare time, they love reading historical novels, sharing soup with their friends, and spending time with their two cats.
Georgina Cruz
Social Media Manager
Meet Georgina, a social media strategist driven by a passion for connection. Armed with a Bachelor’s in Communications from Simon Fraser University (Vancouver, BC) and over 5 years of hands-on experience managing social platforms and fostering audience engagement, she excels at building vibrant online communities.
Georgina's expertise is deeply rooted in her own background: growing up as an active music fan immersed in various fandoms taught her firsthand the power and joy of shared digital spaces. Offline, she channels that same enthusiasm into seeing her favorite artists live at concerts. Georgina brings authentic community spirit to every campaign.
Christian Sul
Marketing Manager
Christian brings over 3.5 years of specialized digital and viral music marketing expertise to the table. An NYU alum, he has crafted impactful short-form content strategies for major labels including UMG, HYBE, Columbia Records, and 88rising, driving engagement across TikTok, Instagram Reels, YouTube Shorts, and Twitter.
Passionate about the music scene beyond the screen, Christian thrives on hosting events, attending concerts and festivals, staying active with daily steps, and gym workouts.